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Way of Life Collective is a lifestyle and media collective connecting service-Connecting servicing the community , businesses and original media brands under one strategic vision.

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Explore Our Lifestyle Services

Way of Life Collective is a lifestyle and media brand collective built to connect community through services, storytelling, and culture under one strategic vision. We bring together independently operated companies that serve everyday living while shaping narratives through media, entertainment, and digital platforms.

Founded with the belief that how we live and what we consume matters, Way of Life Collective was created to bridge practical lifestyle solutions with powerful media experiences. Our ecosystem supports brands that deliver real-world services alongside original content that informs, inspires, and entertains global audiences.

At the core of Way of Life Collective is a commitment to impact, visibility, and scalable growth. Through our media division, we amplify voices, stories, and creators across television, streaming, podcasting, and digital distribution. Through our lifestyle services division, we provide professional, reliable solutions that support homes, businesses, and facilities.

Each brand within the collective operates through its own legal entity, allowing for focused leadership, operational excellence, and risk separation—while aligning under one unified mission. This structure positions Way of Life Collective for sustainable expansion, strategic partnerships, and long-term value creation.

Way of Life Collective is more than a group of companies—it is a platform for building businesses that reflect modern living, cultural relevance, and purposeful growth.

A ramp along a curved wall in the Kiasma Museu, Helsinki, Finland

The revitalized art gallery is set to redefine cultural landscape.

With meticulous attention to detail and a commitment to excellence, we create spaces that inspire, elevate, and enrich the lives of those who inhabit them.

The revitalized Art Gallery is set to redefine the cultural landscape of Toronto, serving as a nexus of artistic expression, community engagement, and architectural marvel. The expansion and renovation project pay homage to the Art Gallery’s rich history while embracing the future, ensuring that the gallery remains a beacon of inspiration.

The revitalized Art Gallery is set to redefine the cultural landscape of Toronto, serving as a nexus of artistic expression, community engagement, and architectural marvel. The expansion and renovation project pay homage to the Art Gallery’s rich history while embracing the future, ensuring that the gallery remains a beacon of inspiration.

White abstract geometric artwork from Dresden, Germany

Guiding your business through the project

Experience the fusion of imagination and expertise with Études—the catalyst for architectural transformations that enrich the world around us.

Meet our team

Our comprehensive suite of professionals caters to a diverse team, ranging from seasoned architects to renowned engineers.

Francesca Piovani

Founder, CEO & Architect

Rhye Moore

Engineering Manager

Helga Steiner

Architect

Ivan Lawrence

Project Manager

We’ve worked with some of the best companies.

Enhance your architectural journey with the Études Architect app.

  • Collaborate with fellow architects.
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  • Experience the world of architecture.
White abstract geometric artwork from Dresden, Germany